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Marketing Manager resumes

Marketing Manager Resume Examples & Template

Marketing hiring leaders want to see channels owned, budgets managed, and growth percentages — not generic 'collaborated on campaigns'. The resumes that get shortlisted lead with a metric, then the channel.

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Marketing Manager resume example

Riley Nguyen

Marketing Manager · Growth & Lifecycle (B2B SaaS)

Growth-focused marketing manager with 6 years scaling B2B SaaS pipelines from $4M to $32M ARR through paid, lifecycle, and content engines.

  • Owned $1.8M annual paid budget across Google, LinkedIn, and Meta; cut blended CAC 34% YoY.
  • Built lifecycle program (HubSpot + Customer.io) that lifted trial-to-paid conversion from 4.2% → 7.9%.
  • Scaled organic content engine from 12k → 110k monthly visits in 14 months.
  • Led re-brand and messaging refresh; 28% lift in homepage demo-request rate.

ATS tips for marketing manager resumes

Lead bullets with the metric (CAC, LTV, ROAS, conversion lift) — marketing recruiters filter on numbers.
Name the channels (Google Ads, LinkedIn, Meta, SEO, lifecycle) — 'multi-channel' is too vague for ATS.
List the martech stack explicitly: HubSpot, Marketo, Salesforce, Iterable, Customer.io.
Match seniority to scope — own a channel for IC, own the budget for manager, own the funnel for senior.

Top skills for marketing manager resumes

Hard skills

SEO / SEMPaid social (Meta, LinkedIn, TikTok)Google Analytics 4HubSpot / MarketoSalesforceA/B testingLifecycle / CRM marketingContent strategyBrand positioningMarketing analytics

Soft skills

Cross-functional leadershipStorytellingStakeholder managementBudget ownership

Best templates for marketing managers

Modern

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Creative

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Minimal

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Executive

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Common marketing manager resume mistakes

  • 'Increased traffic' with no number — every metric needs a baseline and a delta.
  • Listing every tool — recruiters assume you've barely used them. Cap at 8–10.
  • Mixing growth and brand bullets without separating — confuses hiring managers about your specialty.
  • Skipping budget owned — it's the #1 signal of seniority for marketing manager roles.

Marketing Manager salary insights

Entry-level

$60k – $85k

Mid-level

$90k – $135k

Senior

$145k – $215k+ (Sr / Director)

U.S. base salary ranges, 2025 BLS + LinkedIn Salary Insights.

Frequently asked questions

Should I include a portfolio or work samples?

Yes — for content, brand, or design-adjacent marketing roles, a 2–3 case-study portfolio (Notion or personal site) consistently lifts callback rates.

How do I move from marketing coordinator to manager?

Quantify everything you owned end-to-end (one channel, one campaign, one metric). Manager-level resumes need an ownership story, not a task list.

Is GA4 a required keyword?

Yes — most modern marketing JDs explicitly list GA4. If you only have Universal Analytics, note that you've started the GA4 migration.

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