Layla BaileyCopywriterCONTACTPhone:Email:Address:LinkedIn:══════════════════════════════════════════JUNIOR (1–2 years)══════════════════════════════════════════SUMMARYCopywriter with 5+ years driving measurable pipeline through paid, lifecycle, and content. Comfortable owning a number end-to-end and partnering with sales and product. Trusted partner to leadership and peers, known for clear communication and dependable delivery.WORK EXPERIENCEJunior Copywriter — Westbridge Group, Miami, FL (Aug 2023 – Present)Consulted with cross-functional stakeholders to define goals, scope, and success metrics, and translated them into a clear delivery plan that the team executed on time.Owned the end-to-end workflow from research and planning through execution and review, ensuring every deliverable met quality standards and stakeholder expectations.Partnered with team members and external partners to align priorities, unblock dependencies, and keep projects moving forward without surprises.Copywriter Intern — Westbridge Group, Miami, FL (Jan 2023 – Jul 2023)Consulted with cross-functional stakeholders to define goals, scope, and success metrics, and translated them into a clear delivery plan that the team executed on time.Owned the end-to-end workflow from research and planning through execution and review, ensuring every deliverable met quality standards and stakeholder expectations.SKILLSHubSpot / Marketo • Salesforce • GA4 • Google Ads / LinkedIn Ads • SEO (Ahrefs / Semrush) • Webflow • Storytelling • Cross-functional Leadership • Customer Empathy • Experimentation • Prioritization • SEOEDUCATIONBachelor of Arts, Copywriter — State University (Aug 2014 – May 2018)LANGUAGESEnglish — Native • Spanish — Fluent══════════════════════════════════════════MID-LEVEL (2–5 years)══════════════════════════════════════════SUMMARYCopywriter with 5+ years driving measurable pipeline through paid, lifecycle, and content. Comfortable owning a number end-to-end and partnering with sales and product. Trusted partner to leadership and peers, known for clear communication and dependable delivery. Comfortable owning ambiguous problems and turning them into shipped, measurable outcomes. Brings a calm, organized approach to high-pressure environments and tight deadlines.WORK EXPERIENCECopywriter — Westbridge Group, Miami, FL (Jun 2021 – Present)Consulted with cross-functional stakeholders to define goals, scope, and success metrics, and translated them into a clear delivery plan that the team executed on time.Owned the end-to-end workflow from research and planning through execution and review, ensuring every deliverable met quality standards and stakeholder expectations.Partnered with team members and external partners to align priorities, unblock dependencies, and keep projects moving forward without surprises.Analyzed performance data and customer feedback to identify improvement opportunities, then implemented changes that measurably improved outcomes.Associate Copywriter — Westbridge Group, Miami, FL (Mar 2019 – May 2021)Consulted with cross-functional stakeholders to define goals, scope, and success metrics, and translated them into a clear delivery plan that the team executed on time.Owned the end-to-end workflow from research and planning through execution and review, ensuring every deliverable met quality standards and stakeholder expectations.Partnered with team members and external partners to align priorities, unblock dependencies, and keep projects moving forward without surprises.Analyzed performance data and customer feedback to identify improvement opportunities, then implemented changes that measurably improved outcomes.Junior Copywriter — Northpoint Partners, Baltimore, MD (Aug 2017 – Feb 2019)Consulted with cross-functional stakeholders to define goals, scope, and success metrics, and translated them into a clear delivery plan that the team executed on time.Owned the end-to-end workflow from research and planning through execution and review, ensuring every deliverable met quality standards and stakeholder expectations.Partnered with team members and external partners to align priorities, unblock dependencies, and keep projects moving forward without surprises.SKILLSHubSpot / Marketo • Salesforce • GA4 • Google Ads / LinkedIn Ads • SEO (Ahrefs / Semrush) • Webflow • Storytelling • Cross-functional Leadership • Customer Empathy • Experimentation • Prioritization • SEO • SEM • Content Marketing • Lifecycle • ABMEDUCATIONBachelor of Arts, Copywriter — State University (Aug 2014 – May 2018)LANGUAGESEnglish — Native • Spanish — Fluent══════════════════════════════════════════SENIOR (5–10 years)══════════════════════════════════════════SUMMARYCopywriter with 5+ years driving measurable pipeline through paid, lifecycle, and content. Comfortable owning a number end-to-end and partnering with sales and product. Trusted partner to leadership and peers, known for clear communication and dependable delivery. Comfortable owning ambiguous problems and turning them into shipped, measurable outcomes. Brings a calm, organized approach to high-pressure environments and tight deadlines. Committed to continuous learning and mentoring others as a copywriter.WORK EXPERIENCESenior Copywriter — Westbridge Group, Miami, FL (Mar 2020 – Present)Consulted with cross-functional stakeholders to define goals, scope, and success metrics, and translated them into a clear delivery plan that the team executed on time.Owned the end-to-end workflow from research and planning through execution and review, ensuring every deliverable met quality standards and stakeholder expectations.Partnered with team members and external partners to align priorities, unblock dependencies, and keep projects moving forward without surprises.Analyzed performance data and customer feedback to identify improvement opportunities, then implemented changes that measurably improved outcomes.Documented processes, decisions, and lessons learned so the team could scale best practices and onboard new contributors quickly.Copywriter — Westbridge Group, Miami, FL (Jun 2017 – Feb 2020)Consulted with cross-functional stakeholders to define goals, scope, and success metrics, and translated them into a clear delivery plan that the team executed on time.Owned the end-to-end workflow from research and planning through execution and review, ensuring every deliverable met quality standards and stakeholder expectations.Partnered with team members and external partners to align priorities, unblock dependencies, and keep projects moving forward without surprises.Analyzed performance data and customer feedback to identify improvement opportunities, then implemented changes that measurably improved outcomes.Documented processes, decisions, and lessons learned so the team could scale best practices and onboard new contributors quickly.Associate Copywriter — Northpoint Partners, Baltimore, MD (Sep 2014 – May 2017)Consulted with cross-functional stakeholders to define goals, scope, and success metrics, and translated them into a clear delivery plan that the team executed on time.Owned the end-to-end workflow from research and planning through execution and review, ensuring every deliverable met quality standards and stakeholder expectations.Partnered with team members and external partners to align priorities, unblock dependencies, and keep projects moving forward without surprises.Analyzed performance data and customer feedback to identify improvement opportunities, then implemented changes that measurably improved outcomes.SKILLSHubSpot / Marketo • Salesforce • GA4 • Google Ads / LinkedIn Ads • SEO (Ahrefs / Semrush) • Webflow • Storytelling • Cross-functional Leadership • Customer Empathy • Experimentation • Prioritization • SEO • SEM • Content Marketing • Lifecycle • ABM • Marketo / HubSpot • Attribution • Brand • PipelineEDUCATIONBachelor of Arts, Copywriter — State University (Aug 2014 – May 2018)LANGUAGESEnglish — Native • Spanish — Fluent══════════════════════════════════════════LEAD / MANAGER (10+ years)══════════════════════════════════════════SUMMARYCopywriter with 5+ years driving measurable pipeline through paid, lifecycle, and content. Comfortable owning a number end-to-end and partnering with sales and product. Trusted partner to leadership and peers, known for clear communication and dependable delivery. Comfortable owning ambiguous problems and turning them into shipped, measurable outcomes. Brings a calm, organized approach to high-pressure environments and tight deadlines. Committed to continuous learning and mentoring others as a copywriter.WORK EXPERIENCELead Copywriter — Westbridge Group, Miami, FL (Jan 2019 – Present)Consulted with cross-functional stakeholders to define goals, scope, and success metrics, and translated them into a clear delivery plan that the team executed on time.Owned the end-to-end workflow from research and planning through execution and review, ensuring every deliverable met quality standards and stakeholder expectations.Partnered with team members and external partners to align priorities, unblock dependencies, and keep projects moving forward without surprises.Analyzed performance data and customer feedback to identify improvement opportunities, then implemented changes that measurably improved outcomes.Documented processes, decisions, and lessons learned so the team could scale best practices and onboard new contributors quickly.Mentored junior teammates through 1:1 coaching and code/work reviews, helping them ramp up faster and take on more ownership.Senior Copywriter — Westbridge Group, Miami, FL (Aug 2014 – Dec 2018)Consulted with cross-functional stakeholders to define goals, scope, and success metrics, and translated them into a clear delivery plan that the team executed on time.Owned the end-to-end workflow from research and planning through execution and review, ensuring every deliverable met quality standards and stakeholder expectations.Partnered with team members and external partners to align priorities, unblock dependencies, and keep projects moving forward without surprises.Analyzed performance data and customer feedback to identify improvement opportunities, then implemented changes that measurably improved outcomes.Documented processes, decisions, and lessons learned so the team could scale best practices and onboard new contributors quickly.Mentored junior teammates through 1:1 coaching and code/work reviews, helping them ramp up faster and take on more ownership.Copywriter — Northpoint Partners, Baltimore, MD (May 2010 – Jul 2014)Consulted with cross-functional stakeholders to define goals, scope, and success metrics, and translated them into a clear delivery plan that the team executed on time.Owned the end-to-end workflow from research and planning through execution and review, ensuring every deliverable met quality standards and stakeholder expectations.Partnered with team members and external partners to align priorities, unblock dependencies, and keep projects moving forward without surprises.Analyzed performance data and customer feedback to identify improvement opportunities, then implemented changes that measurably improved outcomes.Documented processes, decisions, and lessons learned so the team could scale best practices and onboard new contributors quickly.Junior Copywriter — Crestline Holdings, Baltimore, MD (Jun 2008 – Apr 2010)Consulted with cross-functional stakeholders to define goals, scope, and success metrics, and translated them into a clear delivery plan that the team executed on time.Owned the end-to-end workflow from research and planning through execution and review, ensuring every deliverable met quality standards and stakeholder expectations.Partnered with team members and external partners to align priorities, unblock dependencies, and keep projects moving forward without surprises.Analyzed performance data and customer feedback to identify improvement opportunities, then implemented changes that measurably improved outcomes.SKILLSHubSpot / Marketo • Salesforce • GA4 • Google Ads / LinkedIn Ads • SEO (Ahrefs / Semrush) • Webflow • Storytelling • Cross-functional Leadership • Customer Empathy • Experimentation • Prioritization • SEO • SEM • Content Marketing • Lifecycle • ABM • Marketo / HubSpot • Attribution • Brand • Pipeline • Time Management • Critical ThinkingEDUCATIONBachelor of Arts, Copywriter — State University (Aug 2014 – May 2018)LANGUAGESEnglish — Native • Spanish — Fluent
How to Write a Copywriter Resume
Copywriter roles remain among the most competitive in their field, and a well-written resume is the single biggest lever you control. A great copywriter resume demonstrates measurable impact, the exact keywords the JD asks for, and a clean, ATS-friendly layout.
Resumeva's ATS Resume Builder helps copywriters create resumes optimized for both recruiters and applicant tracking systems — same story, half the time.
What should a copywriter resume include?
- Resume header
- Professional summary
- Work experience
- Skills
- Education
- Certifications
- Optional awards and achievements
Copywriter Salary & Job Growth
Salary and demand vary widely across copywriter specializations. The charts below show current US averages and year-over-year growth across the most common copywriter role variants — use this to position your title, target comp, and headline metrics.
Marketing salary
Marketing jobs per year
Copywriter Job Market Outlook
Marketing hiring strongly favors operators who can show pipeline and revenue impact, not just impressions.
What to Include in Your Copywriter Work Experience
Every employment-history entry on a copywriter resume should include:
Include the following:
ATS Optimization for Copywriter Resumes
Most employers and recruiting agencies use Applicant Tracking Systems (ATS) to screen applications before a human ever sees them. Resumeva's free ATS Resume Checker helps you identify missing keywords, formatting issues, weak bullet points, skills gaps, and ATS compatibility problems in seconds.
- Missing keywords from the JD
- Formatting issues (two-column layouts, text in images)
- Weak, responsibility-only bullet points
- Skills gaps versus the target role
- ATS-compatibility problems
Copywriter ATS Keywords
The keywords most often surfaced in copywriter job descriptions include:
Choosing the Best Copywriter Resume Template
The best copywriter resume template is:
- ATS-friendly (single column, standard headings)
- Easy to read at a glance
- Professional and on-brand for the role
- Well structured, with consistent dates and spacing
Resumeva recommends a reverse-chronological format for most copywriter professionals.
Copywriter Resume Summary Example
A resume summary should quickly communicate your experience and value. Example:
Copywriter with 5+ years driving measurable pipeline through paid, lifecycle, and content. Comfortable owning a number end-to-end and partnering with sales and product.
Copywriter Work Experience Examples
Strong example
Copywriter | Westbridge Group
- Grew SQL pipeline meaningfully YoY (a meaningful amount → a meaningful amount) through ICP-targeted paid social, lifecycle, and partner programs.
- Cut blended CAC meaningfully by re-architecting attribution model and shifting spend toward 3 highest-LTV personas.
- Owned content engine producing 4 long-form pieces and 12 distribution assets monthly; organic sessions +meaningfully in 9 months.
- Launched ABM motion against top 200 accounts; meaningfully engagement, 11 closed-won deals, a meaningful amount ARR in first 6 months.
Weak example
- Responsible for copywriter duties.
- Worked with the team.
- Helped with projects.
Copywriter Skills Examples
Hard skills
- • HubSpot / Marketo
- • Salesforce
- • GA4
- • Google Ads / LinkedIn Ads
- • SEO (Ahrefs / Semrush)
- • Webflow
Soft skills
- • Storytelling
- • Cross-functional Leadership
- • Customer Empathy
- • Experimentation
- • Prioritization
Education Section Example
Bachelor of Arts, Copywriter
State University · 2014 – 2018
Additional certifications:
- HubSpot Inbound Certification
- Google Ads Certification
Common Copywriter Resume Mistakes
Keep it simple — there is no need for your copywriter resume to be creative. Clear and concise is all that is required.
Ensure your resume is spaced out well, uses a single column, and is easy to scan in under 10 seconds.
Write a copywriter resume that is more than two pages long. Recruiters simply don't have the time to read pages and pages.
Use tables, graphs, or images on your resume — ATS parsers mangle them. Text only is fine.
- Using generic summaries that could apply to any candidate
- Missing ATS keywords from the target JD
- Listing duties instead of measurable achievements
- Using outdated, multi-column resume formats that parsers mangle
- Including irrelevant experience that dilutes the story
Frequently Asked Questions
How long should a copywriter resume be?
Most copywriters should use a one-page resume early in their career and a two-page resume if they have extensive, distinct experience to show.
What is the best format for a copywriter resume?
Reverse-chronological format remains the preferred format for most copywriter positions because it surfaces recency and progression first.
Are copywriter resumes screened by ATS?
Yes. The majority of employers use ATS software before resumes reach a hiring manager — keywords and a parser-friendly layout matter.
Improve your resume with Resumeva
Get an ATS score, find missing keywords, and improve your bullet points with AI.
Build my copywriter resume
