Back to all stories
MJ
Marketing
Marketing Lead: 48 → 89
Targeting fintech
+41
ATS points
3
Interviews
4 wks
To offer
+17
Keywords added
The resume, before and after

ATS 48/100
Generic layout, vague duties, missing keywords.

ATS 89/100
Quantified impact, JD-matched keywords, ATS-clean.
Score breakdown
Keyword match40 → 91
Impact & metrics44 → 88
ATS formatting50 → 93
Clarity & brevity53 → 86
What we changed
- Rewrote 7 bullets with quantified results
- Added 17 JD-matching keywords from the target role
- Restructured summary to lead with marketing impact
- Cleaned formatting so ATS parsers read 100% of sections
"AI bullets actually sounded like me — just sharper."
Get your own score jump
Build an ATS-ready resume in minutes — free to start.
Start my resume